The guys at Minneapolis, MN-based Aesthetic Apparatus have opened up their sketchbooks and graphic design machines to walk us through a complete identity redesign for the Minneapolis-based green cleaning company, Two Bettys. It’s really interesting to see how other designers work, especially these very talented fellas. Take notes boys and girls.
Initial logo sketches & presentation (Part 2)
Logo feedback & progression (Part 3)
Selecting, tweaking, & producing a final identity system (Part 4)
(via Aesthetic Apparatus)
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