Aesthetic Apparatus talks process

7 Mar

The guys at Minneapolis, MN-based Aesthetic Apparatus have opened up their sketchbooks and graphic design machines to walk us through a complete identity redesign for the Minneapolis-based green cleaning company, Two Bettys. It’s really interesting to see how other designers work, especially these very talented fellas. Take notes boys and girls.

Introduction (Part 1)

Initial logo sketches & presentation (Part 2)

Logo feedback & progression (Part 3)

Selecting, tweaking, & producing a final identity system (Part 4)

The final identity (Part 5)

(via Aesthetic Apparatus)

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